Archive for March, 2009

On the dwindling importance of being “English”….

Tuesday, March 24th, 2009

Even in an increasingly globalized world, we can still ask, why learn English? Is it really that important? And if it is, is it really that important to speak it fluently or well? What do you think? Do you need English for work, for pleasure, for travel, for something? Why has English become such a [...]

Innovation: Does my Iphone really need a retractable toothbrush?

Thursday, March 19th, 2009

Innovation is important. It can cause society to progress, solve everyday problems and drive sales. But what happens when innovation, or change is change for change’s sake? Do we really need an iphone that is a blackberry, cellphone, GPS  system and mp3 player combined and then all of the individual devices with similar secondary functions? [...]

Personal España Contest

Thursday, March 19th, 2009

Hi all!
“Personal España”, Spain`s exhibition for Human Resource Management, made it its business to act as a platform for suppliers of services and products for the Human Resource Management as well as for HR decision-makers from industry and public administration. The trade fair will bring together the wide range of the HR sector once a [...]

A New Model of Business

Tuesday, March 17th, 2009

A new model of business is needed.  Why?  Well, who of you has ever worked at a run-of-the-mill corporation?  Who of you has felt alienated beyond a recognizable point of sanity working for a company that treated you as a number and not as an individual?  The most common bone of contention is an observation [...]

Who are my readers? What are their motivations? Why do I care?

Tuesday, March 10th, 2009

“Publishers carefully identify and define target audiences and consider what content is required in order to meet their needs. Publishers consider all of the following questions: Who are my readers? How do I reach them? What are their motivations? What are the problems I can help them solve? How can I entertain them and inform [...]

Green Business Strategy and Obama’s Ambitious Agenda

Thursday, March 5th, 2009

 
As Obama’s first term gets under way a lot of nervous scepticism is being seen on all sides of the Americano political spectrum, conservatives to moderates to liberals alike.  This is to be expected by republicans because its classical knee-jerk particism, but what gives on the more moderate side and even within some liberal circles?  [...]

On the joys of listening….new and improved version with free gift: some people will listen to you too.

Monday, March 2nd, 2009

“When someone listens to us, we are given the opportunity to hear ourselves, and then to edit what we are trying to say. We have the time to qualify what we’ve said in order to be more exact. We can develop our thoughts free from interruption. The listener gives us the space in which we [...]